Hey, I'm

Dr. Sven Seiler

Managing Director Storm Reply
AWS Ambassador & Community Lead

organized. tech geek. cloud ambassador. gamer.

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Professional Profile

About Me

Dr. Sven Seiler is an experienced professional with expertise in business development, people management, and leadership, focusing on cloud-based technologies. As the Managing Director of Storm Reply, he leads a team of experts in helping companies implement their digitization strategies and in executing specialized processes and solutions through tailor-made software. His primary focus is on leveraging the benefits of the public cloud, especially Amazon Web Services (AWS), to deliver efficient, highly available, and scalable solutions for clients. In addition to his role at Storm Reply, Seiler is also a Partner in the Reply Group. Furthermore, he is the founder and organizer of the AWS User Groups in Dortmund and Düsseldorf and actively participates in the AWS DACH community.

With a strong background in IoT, embedded systems, and web engineering from both academia and industry, Sven has increasingly focused on the intersection of cloud computing and artificial intelligence. He is passionate about exploring how generative AI and agentic systems can transform enterprise workflows — from intelligent automation and AI-driven decision support to building autonomous agents that augment human teams. His vision: making cutting-edge AI practical, secure, and accessible for businesses of all sizes.

Expertise

What I Am Good In

I excel at organizing complex tasks, building strong and cohesive teams, driving business development, and leading with a clear vision to achieve success.

Organizing Things 98%

since 1995

Building Teams 95%

since 2007

Business Development 90%

since 1995

Leadership 92%

since 2007

Cloud & AI Strategy 88%

since 2018

Generative AI & Agentic Systems 85%

since 2023

Language Skills

100%

German

Mother tongue

90%

English

Business fluent

10%

French

Basic

Career

Doing IT Since 1995

I have been immersed in IT since 1995, starting by assisting my neighborhood with all their tech issues. My passion led me to an IT service role during my school education, and in 1998, I took the leap into self-employment. Since then, I have successfully run my own business, all while holding positions in academia and various companies. My professional journey has primarily focused on IoT, Mobile, and Cloud technologies, where I've consistently applied my expertise to drive innovation and growth.

Storm Reply since 2022

Managing Director

As the Managing Director of Storm Reply, a 100% AWS-focused company, I lead and oversee the operations of three business units: Cloud Platforms, Modern Application Development, and Internet of Things. My responsibilities include managing and mentoring teams of AWS experts, driving business growth, and ensuring the successful delivery of projects within these units. My expertise in AWS core topics and a deep understanding of Modern Application Development and Internet of Things allows me to guide the company's strategic direction and ensure we are at the forefront of industry trends.

Storm Reply 2018 - 2021

(Senior) Manager, Cloud Development

As (Senior) Manager of the Business Unit Cloud Development at Storm Reply, I was responsible for leading the Modern Application Development unit. My role involved driving business development and managing expert teams specializing in cloud-based Modern Application Development and DevOps on Amazon Web Services (AWS). I oversaw the design and delivery of solutions that solve the challenges of digitalization for our customers, utilizing AWS services and expertly filling any gaps with tailored software development. My teams were skilled in modern software architecture and agile methodologies, building serverless and microservices-based solutions over monoliths.

Reply since 2022

Partner

In addition to my role as Managing Director at Storm Reply, I also hold the position of Partner at the Reply group.

it:matters since 1998

Owner-Manager

As the owner and manager of it:matters, a company I founded in 2010, I specialize in e-learning, technology-enhanced learning, web engineering, and multilateral European projects. With over two decades of experience in the IT consulting business, mainly focused on SMEs in the healthcare and craft sectors, I bring a wealth of knowledge and experience to it:matters. Since the launch of the company, I have been involved in nine EU-funded projects as an expert and project manager for technology-enhanced learning and e-learning. Our focus is on bringing new and emerging technologies to vocational schools, universities, and universities of applied sciences, transferring innovations from tertiary to secondary education.

Materna 2018

Team Lead

As a Team Lead (Manager) at Materna in the Digital Enterprise business line and Applications and Portals department, I was responsible for leading teams in the development of individual software applications, Cloud Computing and mobile development as well as innovative products. I also played a key role in requirements engineering, business development, and supporting sales efforts. I provided consulting services on mobile and Internet of Things technologies, and was responsible for designing internal processes.

Materna 2013 - 2018

Project Manager

As a Master Project Manager at Materna in the Digital Enterprise business line and Applications and Portals department, I was responsible for leading complex projects in the development of individual software applications, Cloud Computing and mobile development. I also played a key role in requirements engineering, supporting sales, and providing consulting services on mobile, cloud and Internet of Things technologies. Additionally, I was responsible for designing internal processes that align with project goals and timelines.

Eggheads 2013

Project Manager and Consultant

As a Project Manager and Consultant at Eggheads, I specialized in Product Information Management (PIM) systems, with a focus on the tourism sector. I was responsible for managing and delivering PIM projects, and providing expert consulting services to clients. I spent a significant amount of time working on-site in Oberursel, working closely with clients and stakeholders to ensure the successful implementation of PIM systems.

Bochum University of Applied Sciences 2007 - 2013

Project Manager, Researcher and Lecturer

As a Researcher and Project Manager at Bochum University of Applied Sciences, I was affiliated with the Institute of Computer Sciences. My role involved managing national and europe-wide projects, as well as bid manager for European calls for tender. I had a strong focus on web technologies, logistics, ubiquitous computing, and embedded systems. My research was specifically focused on technology-enhanced learning, Internet of Things (IoT), and web engineering. In addition to these responsibilities, I also served as a lecturer for 'Software Development for Mechatronics' and 'Web Engineering' for computer science students.

Academic

My Education

I completed my PhD at Tallinn University of Technology's Department of Mechatronics, focusing on a thesis titled 'Laboratory as a Service – A Holistic Framework for Remote and Virtual Labs,' aligning with Industry 4.0 and IoT. My MSc, done in collaboration with Bochum University of Applied Sciences, explored 'Approaches to use semantic web technologies in smart houses,' focusing on cyber-physical systems and IoT.

Doctor of Philosophy (PhD)

Tallinn University of Technology (TalTech)

2009 - 2012

I did my PhD studies at Tallinn University of Technology, Department of Mechatronics, that belongs to the faculty of Mechanical Engineering. My thesis would fit well in the currently Industry 4.0 and Internet of Things debate. Title of my thesis: 'Laboratory as a Service – A Holistic Framework for Remote and Virtual Labs' ISSN: 1406-4758, ISBN: 978-9949-23-360-1 (publication), ISBN: 978-9949-23-361-8 (PDF)

Master of Science (MSc)

Tallinn University of Technology (TalTech)

2007 - 2009

I did my MSc studies at Tallinn University of Technology, Department of Mechatronics, that belongs to the faculty of Mechanical Engineering in strong cooperation with Bochum university of Applied Sciences. My thesis would fit well in the currently (still) emerging Internet of Things debate. Title of my thesis: 'Approaches to use semantic web technologies in smart houses'

Dipl.-Ing. Electrical Engineering and Computer Sciences

Bochum University of Applied Science

2002 - 2007

Grade: Medieninformatik. Activities and societies: Fachschaftsrat, Fachbereichsrat. I studied technical computer science, focusing on cyber-physical systems and IoT

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Address

Dr. Sven Seiler
Theodor-Blank-Allee 22
44309 Dortmund, Germany